World Cup transformation revitalising neighbourhoods

Working alongside IND Architects and UN Studio, JTP developed a placemaking strategy for new neighbourhoods surrounding the existing 2018 World Cup football stadium in Samara.

Spanning nearly 400 hectares, the masterplan integrates the region’s natural assets, such as forests and rivers, with a urban environment focussed on health, wellbeing and sustainability. By creating a vibrant ecosystem of research, sports and innovation, the project aims to establish Samara as a hub for physical and mental wellness, while fostering economic growth through diverse and flexible programmes.

Project Delivery

– The masterplan embeds the principles of a 20-minute neighbourhood, ensuring residents can access essential services and amenities within a short walk from home.

– The masterplan creates new centres of economic activity designed to operate across different times of day, fostering continuous, 24-hour vibrancy.

– Early projects, such as converting an existing building into a creative cluster, provide immediate impact, stimulate the local economy, and catalyse the growth of creative industries.

– A holistic approach to sustainability, with one of the key drivers of the project being to ensure the masterplan has a long-term positive effect on the residents, economy and ecology of the region.