Every place has a unique DNA – landscape, history, topography and character. JTP uses these as the starting point for creating a distinctive identity. Our design response draws on local references, materials, uses, orientation and aspect to create variety and visual interest, and establishes a coherent public realm framework that gives the neighbourhood a genuine sense of belonging. This context-driven approach creates places that feel rooted in place, important to both residents and local planning authorities.

Determining the right starting point for a phased development – both in terms of land parcels and the mix of uses – is critical to early commercial success and long-term place quality. We bring expertise in masterplan phasing, understanding how to sequence development to minimise infrastructure costs, maximise early land values and create a compelling neighbourhood offer from the outset.

 JTP adopts a Staged Placemaking approach that delivers a sense of community from day one. We prioritise neighbourhood centres positioned centrally to serve residents and build a social hub. Green spaces, active travel routes and biodiversity net gain are integrated into the masterplan structure from the outset. This holistic approach creates neighbourhoods where people want to live – supporting sales values and generating higher land value for our clients.

Securing planning consent on new neighbourhoods requires a compelling narrative, an inclusive engagement process and a detailed understanding of local planning policy. JTP brings all three. We prepare Outline and Detailed Planning Applications that are deeply rooted in local context, supported by robust parameter plans that give planning authorities confidence in the scale and character of the new neighbourhood whilst ensuring future flexibility. Our Design Codes translate the masterplan vision into clear guidance to ensure design quality is maintained across multiple phases and housebuilders. Throughout the process we engage communities and planning officers collaboratively, building the trust and consensus that is increasingly essential to creating a successful place.

A Design Code translates the masterplan vision into clear, practical guidance for every phase and parcel of a development. This ensures design quality and character are maintained consistently, regardless of how many housebuilders or design teams are involved in delivery. In a large residential neighbourhood, where delivery spans a decade or more, a well-prepared Design Code is the primary tool for protecting a masterplan over time.

JTP is a recognised industry leader in the creation of Design Codes for new neighbourhoods. We have prepared Design Codes for a wide variety of clients including local planning authorities, master developers and Homes England. We have developed a methodology that seeks to ensure they are approachable, user friendly and effective. Our Design Code approach and methodology have evolved and been refined through our work on projects such as Alconbury Weald in Huntingdon, Channels in Chelmsford, Kings Barton in Winchester, Chilmington Green in Ashford, and Houlton, Rugby.

JTP has extensive experience in delivering new residential neighbourhoods for Homes England, master developers and housebuilders across the UK. We combine strong commercial awareness with a commitment to design quality and place identity. This creates neighbourhoods that achieve planning permission, attract residents and generate lasting value. What sets JTP apart is our understanding of the practicalities that make a neighbourhood work. Great places are built on the practical details – refuse, servicing, parking, street scenes. It is this combination of strategic masterplanning and practical design intelligence that we bring to new neighbourhoods.