Resident-focussed, build to rent apartments defined by a distinctive warehouse aesthetic

Located next to Wembley Stadium, Wembley Park is an exemplary model and the UK’s largest neighbourhood of build-to-rent homes. Ferrum is located on the south-west of the site adjacent to Wembley Stadium Station and has created a new gateway on arrival from the station with buildings addressing the newly created public realm.

These proposals feature a total of 741 new homes alongside extensive residential facilities for living, work and leisure including a concierge, gym, lounge and rooftop gardens with panoramic views over London. Home-working facilities and a library give residents the option to work outside of their apartment which differentiates the spaces between their home and work life. The surrounding gardens and rooftop terraces offer areas for people to socialise with barbecues, lawn games and dog play zones alongside landscaped areas.

The configurations of buildings define a series of south-facing courtyards. A route to Wembley Stadium, balances the accommodation of match-day crowds with the everyday intimacy of a home. Ferrum’s approach has capitalised on being a part of a walkable and accessible neighbourhood, with enhanced cycle storage and limited parking to promote this.

The creation of internal movement and circulation routes all passing through the clubhouse ensures all residents come through the main entrance of The Hub, offering an opportunity for socialising with neighbours. The designs also accommodate residents moving in/out through a separate removal access point.

Robust durable brick architecture was designed to minimise external maintenance costs and ensure the longevity of the building for future generations. The loft-style external appearance and interior design of exposed services, brickwork and concrete finishes to soffits and walls defines the design vernacular, whilst also offering market and customer differentiation. Ranging from studios to three-bedroom apartments, homes incorporate this industrial style with large windows offering views across London and to the iconic stadium.

Maximising the use of MMC and efficient resources including off-site fabrication of bathrooms pods, windows and balconies helped in a reduced construction period and unnecessary waste. All homes in Phase 1 achieved the highest score for the Environmental Impact rating (A). Covered with green roofs, the layout and block orientation take advantage of natural daylight, sunlight and wind movement maximising occupier comfort and wellbeing whilst minimising energy demand. Extensive community facilities are designed to encourage longer periods of tenancy and strengthen the sense of community.