The regeneration of the brownfield site will deliver 380 dwellings, including 103 affordable homes, in a range of sizes and tenures. Homes will be supported with a host of mixed-uses on the ground floor creating an active street scene of retail, employment, community and leisure uses.
In keeping with the rich industrial and pioneering history of Dagenham, including being the home to the Ford Motor Company from the late 1920s, the three residential buildings will be named after areas of the Ford factory: Press Shop, Wheel Works and Paint Line. The tallest building, Wheel Works, has been designed as a local landmark, promoting wayfinding and marking Dagenham Dock station and its immediate environment as the natural centre of the new neighbourhood and wider regeneration.