George is an Assistant Urban Designer at JTP with a background in human geography and experience across the urban design and the planning industry. His interest in the built environment began while studying for a degree in Human Geography and Environment at the University of York, where exploring urban problems inspired him to pursue urban design as a way to address social and sustainability challenges in cities. This ultimately led him to study further undertaking a master’s degree in Urban Design at Oxford Brookes University.

George is passionate about technology-led design and the potential for digital tools to make the design process clearer, better informed and more accessible. For his dissertation, he used AI-assisted programming to develop an online tool that allows urban design students to test their masterplans against financial viability metrics and model their sites in 3D. Drawing on his geography background, he is also particularly drawn to community-focussed interventions and public realm at a strategic scale.

At JTP, George is contributing to the long-term strategic vision for establishing the East Midlands as a clean-energy supercluster, bringing together residential, industrial and technological opportunities across the wider region. He is helping to shape the core vision for the area, using AI-assisted visualisation techniques to explore its character and future aspirations. He has also contributed to projects including an Outline Planning Application at Joel Street Farm and a concept masterplan and vision for a project in Staffordshire, focussing on context analysis, visioning and producing 3D models and visuals to communicate and contextualise proposals.

Outside work, George is a keen road cyclist and enjoys exploring the countryside by bike. He also runs and swims, and hopes to combine all three in a future triathlon. On the creative side, he enjoys sketching and is a keen traveller.