Declining shopping centres hold significant untapped potential. Single-use, internalised and outdated shopping environments are increasingly unattractive to both retailers and investors. JTP unlocks value from declining retail assets by reimagining them as flexible, mixed-use destinations deigned around streets and spaces. JTP’s approach starts with a rigorous understanding of the existing asset – its physical condition, attractiveness, flexibility and potential for reuse or demolition. We then develop a masterplan that introduces flexible ground floor uses and maximises the value of upper floors. This creates an outward-facing destination that aligns with guidance on repurposing shopping centres, attracting footfall and investment.

Repurposing large retail floorspace successfully requires a clear understanding of what the market needs and the flexibility to respond to those evolving needs over time. JTP is experienced in designing multi-use ground floor spaces that are flexible, usable and of suitable size and shape. Our designs adapt to changing retail, leisure and community uses, reducing risk and future-proofing investment. We also specialise in maximising the value of upper floors – whether for residential, alternative residential such as co-living and build to rent, office, hotel or student accommodation – transforming what were single-use retail environments into dynamic, mixed-use neighbourhoods with a resident population driving footfall.

Successful town centre and shopping centre regeneration requires a sense of place, a mix of uses and a design quality that attracts both occupiers and visitors. JTP brings a placemaking narrative that goes beyond retail planning. We create destinations that are commercially attractive to institutional investors and REITs, whilst responding to the aspirations of local communities, which is essential for long-term success and planning deliverability.

We understand that successful town centre destinations need distinctive public realm of streets and spaces. We design with both commercial and community outcomes in mind – creating places that work for investors, occupiers, planning authorities and the people that use them every day.

Complex town centre and shopping centre regeneration projects require a single, trusted lead – one with the design expertise, commercial understanding and stakeholder management capability to coordinate multiple disciplines and keep the project moving. JTP regularly act as project lead and architect on complex, multi-stakeholder regeneration projects, coordinating engineers, transport consultants, retail advisors and public realm designers to ensure a deliverable scheme. Our experience in managing community engagement processes through our JTP Engages process means we build local consensus that is increasingly essential for securing planning consents on town centre regeneration projects.

JTP has a proven track record in delivering commercially successful, award-winning regeneration projects for institutional investors, asset managers and real estate investment trusts. We understand the financial drivers of client investment alongside the planning and design requirements. Our team tailor our approach to deliver visions that are commercially driven, secure planning consent and create places that stand the test of time. Our successful portfolio demonstrates this including Friary Quarter, Guildford and Nicholson Quarter, Maidenhead both securing unanimous planning approval for their reimagined town and shopping centre regenerations.