Maidenhead Vision Charter defines the way forward for the town centre’s future
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Maidenhead Vision Charter defines the way forward for the town centre’s future

Published on 28 June 2021

A Vision Charter which reflects residents views on how Maidenhead Town Centre should be developed over the next 15-20 years has been adopted by Cabinet.

JTP is pleased to announce that the Vision Charter, which we have prepared in collaboration with local stakeholders, residents and communities, has been adopted by The Royal Borough of Windsor and Maidenhead Cabinet.

The Vision Charter is an exciting aspiration for the future that aligns with people’s expectations and supports the delivery of a healthy, equitable and attractive town centre – one which will have a rich, balanced mix of uses, to support a vibrant day and evening economy and promote a collaborative community.

The local community’s ambitions for the future of Maidenhead Town Centre are set out in 12 charter points which will be signed by key stakeholders and future developers who will commit to contributing to the delivery of the overall vision.

A town team will be established to review, monitor and assess projects that come forward to ascertain whether they meet the Maidenhead Vision Charter’s key points.

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The Charter’s vision for Maidenhead Town Centre is for a thriving Thames-side community – a welcoming social, community and business hub that makes the most of everything that surrounds it. It shall be a place where we celebrate local character and embrace new, high-quality buildings and public spaces. Connected, physically and digitally, the town centre will be our proud heart, a place of leisure, living and working.
Councillor David Coppinger, Cabinet Member for Planning and Environmental Services

The COVID-19 pandemic has had a significant impact on Maidenhead Town Centre, businesses and the community. As a result, the need for a placemaking vision demonstrating inspiration, ambition and confidence in the future of the town centre has taken on new significance – one that helps steer its course in a post-Covid recovery.

The council appointed JTP in 2019 to engage with stakeholders and the wider community and co-create a shared placemaking Vision Charter for Maidenhead Town Centre. Initial community workshops in late 2019 formed the starting point for the document and further consultation took place last year.

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We are delighted that our work with the Maidenhead community has culminated in the adoption of the document by Cabinet. It will be an invaluable guide for the new Town Team, the wider community and other stakeholders as they shape and deliver a vibrant and attractive new town centre.
Charles Campion, Partner at JTP

The Maidenhead Town Team, which is currently being established, will be made up of eight individuals, including two local councillors, one executive director from the council, and five independent members. The council will be responsible for appointing the members of the group. The chair will be independent, and not be a councillor or an officer of the council. The team will have representations from a wide selection of groups, making it as inclusive as possible. It will coordinate with other key stakeholders and community groups and will seek to review and influence decision making where possible.

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