A new riverside destination and neighbourhood on the River Thames

Comprising a masterplan for 744 new homes, Fulham Reach creates a riverside neighbourhood in a prominent location by the River Thames, to the east of Hammersmith Bridge. The masterplan was established to complement the surrounding context with the new homes defining a series of connected public streets and spaces, including a landscaped central boulevard linking Frank Banfield Park to a new riverside park and reinstated pedestrian route along the River Thames.

The quarter consists of a series of individual buildings of contrasting character and benefit from a range of ground floor mixed-uses including restaurants, retail, flexible ground floor employment space, and a community boat club which works with local schools.

The boulevard forms the heart of the site, with mixed uses and public art and creates the primary route to the waterfront, encouraging residents from the existing and new neighbourhoods through the site to the river’s edge

The combination of building typologies delivers a diverse and eclectic neighbourhood, one that reflects the organic composition of Hammersmith, which has developed over time. The varying typologies and range of building heights articulate the skyline with visual stimulation and interest. A variety of high-quality materials incorporated, taking architectural cues from surrounding buildings, with brick and stone forming the basis of the palette.

A total of 744 apartments ranging from one to four bedroom homes with 25% affordable housing are provided alongside courtyard gardens, balconies and roof terraces offering a range of private and semi-private amenity space.

The combination of building typologies delivers a diverse and eclectic townscape, one that reflects the organic composition of Hammersmith, which has developed over time. The varying typologies and range of building heights articulate the skyline with visual stimulation and interest across the development. A variety of high-quality materials incorporated, taking architectural cues from surrounding buildings, with brick and stone forming the basis of the palette.

A total of 744 tenure-blind homes ranging from one to three bedroom apartments and four bedroom townhouses are provided alongside courtyard gardens, balconies and roof terraces offering a range of private and semi-private amenity space.

Soft landscaping and street trees enhance biodiversity and help define the hard landscape by forming shade and natural resting areas, encouraging users to move into the site and enjoy the street facilities. Underground parking and a vehicular access strategy enable over 50% of the site to be vehicle free public realm alongside nearly 1000 secure cycle spaces to promote cycling in the neighbourhood.

A community engagement process was undertaken with stakeholders including the local community, London Borough of Hammersmith and Fulham and residents groups. The process focused around a Community Planning Weekend with regular forums, exhibitions and newsletters.

Supporting the client for over a decade, JTP have realized the masterplan with Reserved Matters Applications for all six phases and acted as Executive Architect overseeing our vision to achieve a fully occupied new place and a recognised destination for London.