Eric Holding (Strategy)

BA (Hons) DipArch ARB MA

Eric Holding is a writer, architect and urban designer with over eighteen years of experience working on strategic projects, from academic research and publication, through to the design of large-scale, mixed use developments.

Eric completed his architectural training in the UK and the United States, holds a Masters Degree in Theories of Representation, and has a Graduate Certificate in Management Consulting from Grenoble Graduate Business School.

Eric is a member of The Academy of Urbanism, and has lectured in the UK, United States, Australia and Japan. He is also an invited member of the CABE Writers Panel, and has authored several documents of national significance.

He has held teaching and research positions at both Oxford Brookes University and Middlesex University, and has published many articles on urban development in magazines and journals including; Regeneration & Renewal, Architects Journal, Building Design, Architectural Design, Sustain and AA Files. His book ‘Staged Architecture' (Wiley, 1999) was The Sunday Times Architecture Book of the Year in 2000.

In his urban design work, Eric has developed an interest in the use of Arts and Culture as an underpinning idea in the making of place, and has collaborated with specialist arts consultants Futurecity on many projects. His recent proposals for new sustainable urban extension for 6,000 people on the outskirts of Reykjavik were centred on a new National Museum, supported by the government. The project won a Silver Award at the 2007 United Nations LivCom Awards, an Urban Design Citation from the Boston Society of Architects in the United States, and was shortlisted in the UK for the Francis Tibbalds Urban Design Award.